Types of Campaigns Offered:
Your ads can appear when potential customers search for terms using a Google Search.
When To Choose This Campaign:
-You want your ads to appear next to Google search results.
-You only want to reach customers searching for your specific product or service.
Search with Display Select Campaigns:
Your ads can appear when potential customers search for terms on Google Search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network, which reaches 90% of Internet users worldwide and includes more than 2 million publisher sites like nytimes.com and weather.com
When To Choose This Campaign:
Recommended for newer AdWords advertisers
You want to continue advertising on Google Search and also branch out to reach customers as they browse the web
You’d like to apply your remaining Search Network budget to advertising on the Display Network
Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again. You can even show them a tailored message or offer that will encourage them to return to your site and complete a purchase.
When to Choose This Campaign:
Whether you’re looking to drive sales activity on your site, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of every campaign.
Ads can show throughout Google’s Display Network, made up of more than a million different possible placements, including: Websites that show relevant Google ads, Videos, Apps, Gmail, YouTube, Blogger & Google Finance. Your ads are matched to websites and other placements, like mobile apps, when your keywords are related to a site’s content or the interests of a user browsing a site.You can also choose to target specific sites, pages about specific topics, demographic groups, and more.
When to Choose This Campaign:
Recommended for more experienced AdWords advertisers.
You want to reach customers while they’re browsing online.
You’re interested in building awareness for your brand across a large audience
Shopping campaigns display Product Listing Ads in their own box on Google Search (separate from text ads), on Google search partner websites that display and link to products for sale, and on Google Shopping (in select countries). Product Listing Ads include rich product information like an image, title, price, and your store or business name.
When To Choose This Campaign: When you want pictures of products to show on the Google Search Page.
Google My Business
Marketing By Click Will Create & Manage You’re Google My Business Listing. Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+. Give customers the right info at the right time, whether that be driving directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones. Google My Business helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your Google+ posts across the web.
Make a Great First Impression. We will help you to show the world a little about who you are and what makes your business special. Your Google+ profile helps you control how you appear within Google+ and all across Google. We will assist you in join public communities around shared interests, or creating private communities to get your business together with just the right people.
Is your business listed properly? Does the Street View of your business have the correct images? Marketing By Click can help you tackle any issue that you may be having with Google Maps to ensure your customers can reach your location.
Google Maps also offers Inside Street View. Inside Street View will put the INSIDE of your business, using Google Street View technology, ON THE MAP. Give your customers a 360 degree virtual tour of your restaurant, store or business. Your consumers will now have the ability to “look inside” your business from their computer, mobile devices or tablet, before they come to shop.
Google Analytics gives you insights you can turn into real results.
It is important to measure a website success by following a visitor’s paths website:
–Discovery, or where the visitor entered the site, and how they arrived there,
–Exploration, or where the visitor went on the site
–Engagement, or how long they remained on each page, signed up for the newsletter, etc.
–Interest, or how many times the same visitor returned to the site, and how long between visits
–Event participation, or whether the visitor downloaded information, watched a video, etc.
–Promotion response, or whether the visitor responded to sales promotions, coupon offers, etc.
–Sales success, or visitor purchases, value of purchase repeat buyer behavior, etc.
We measure and establish specific goals for visitor behavior, and generate easy to read reporting that gives insight
• Successful visits & Repeat visits and time between repeat visits
• Engagement (contact, newsletter sign-up, coupon downloads, etc.)
• Visitor impediments, including Unplanned exits, Immediate site exits (bounces) that reveal visitor engagement inhibition, cart abandonment
• Marketing channels, including organic and paid search, display ads, social media referrals, to understand the contribution of each channel
• New vs. returning visitors, gain insight into visitor interest, loyalty, micro-conversions, etc.
• Geography of visitor, to see if certain locations outperform others
• Device usage depicting visitor’s differing behavior using Mobile vs. Tablet vs. Desktop
• Value delivered: Behavior reporting informs the business about which site aspects are delivering expected performance, and which would benefit from change, enhancement, or elimination. We measure it, and you gain insight.
As a Google Partner, Marketing By Click knows what Google likes to see within a website. We have compiled a team of experts to make this process seamless. We work in collaboration with the best graphic artists and website developers our area has to offer. We create websites that look amazing across all devices!