Working with Kerry Wilkie and her team was very successful and significantly improved the performance of our digital SEM. We asked her to join the Frye effort 2 weeks before BlackFriday and she and her team demonstrated that they could time sensitive, large scale workloads. Not only did we have a tremendously successful first holiday season within the Google SEM world, we went on to work with her team for over a year and were witness to extremely successful SEM results => avg ROAS ~ 14x in search and 6x in Google Shopping. Frye was added to certain beta groups per Kerry’s connectivity to Google and as a result scored tremendous ROAS wins.
In addition to proving out strong performance metrics on the digital front, Kerry and her team were available 24/7 and became an integral part of our strategic view of the digital space and how it played into our overall marketing approach. This real-time partnership approach is truly differentiated in the agency space as she operates as a true member of the team. I would strongly recommend Kerry and would score her and her team’s Google skill set as best-in-class.
Randi Nolan, VP Operations
The Frye Company