Google AdWords

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Why Google AdWords?

Google AdWords, also known as Pay Per Click Marketing is undisputedly one the most powerful marketing platforms in Search Engine Marketing. Google AdWords is one of the easiest ways to explode your business online. More than 93% of all consumers have indicated that Google is their number one choice when conducting research prior to purchasing products and services. If your website is NOT appearing on the 1st page of Google, you are significantly decreasing the chance of someone finding your site and patronizing your business.

Types of Campaigns

Search Campaigns:

Your ads can appear when potential customers search for terms using a Google Search.

When To Choose This Campaign: 

You want your ads to appear next to Google search results.
You only want to reach customers searching for your specific product or service.

Search with Display Select Campaigns:

Your ads can appear when potential customers search for terms on Google Search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network, which reaches 90% of Internet users worldwide and includes more than 2 million publisher sites like nytimes.com and weather.com

When To Choose This Campaign: Recommended for newer AdWords advertisers. Use this campaign when you want to continue advertising on Google Search and also branch out to reach customers as they browse the web. In this case, you’d like to apply your remaining Search Network budget to advertising on the Display Network

Remarketing Campaigns:

Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again. You can even show them a tailored message or offer that will encourage them to return to your site and complete a purchase.

When to Choose This Campaign: Whether you’re looking to drive sales activity on your site, increase registrations, or promote awareness of your brand, remarketing can be a strategic component of every campaign.

Display Campaigns:

Ads can show throughout Google’s Display Network, made up of more than a million different possible placements, including: Websites that show relevant Google ads, Videos, Apps, Gmail, YouTube, Blogger & Google Finance. Your ads are matched to websites and other placements, like mobile apps, when your keywords are related to a site’s content or the interests of a user browsing a site.
You can also choose to target specific sites, pages about specific topics, demographic groups, and more.

When to Choose This Campaign:
· Recommended for more experienced AdWords advertisers.
· You want to reach customers while they’re browsing online.
· You’re interested in building awareness for your brand across a large audience

Shopping Campaigns:

Shopping campaigns display Product Listing Ads in their own box on Google Search (separate from text ads), on Google search partner websites that display and link to products for sale, and on Google Shopping (in select countries). Product Listing Ads include rich product information like an image, title, price, and your store or business name.
When To Choose This Campaign: When you want pictures of products to show on the Google Search Page.