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Randi Nolan, VP Marketing, THE Frye Company
“Working with Kerry Wilkie and her team was very successful and significantly improved the performance of our digital SEM. We asked her to join the Frye effort 2 weeks before Black Friday and she and her team demonstrated that they could handle time sensitive, large scale workloads.
Not only did we have a tremendously successful first holiday season within the Google SEM world, we went on to work with her team for over a year and were witness to extremely successful SEM results => avg ROAS ~ 14x in search and 6x in Google Shopping. Frye was added to certain beta groups per Kerry’s connectivity to Google and as a result scored tremendous ROAS wins.
In addition to proving out strong performance metrics on the digital front, Kerry and her team were available 24/7 and became an integral part of our strategic view of the digital space and how it played into our overall marketing approach. This real-time partnership approach is truly differentiated in the agency space as she operates as a true member of the team. I would strongly recommend Kerry and would score her and her team’s Google skill set as best-in-class.”